
BSB: Bennetts British Superbikes announce partnership with eBay
The Bennetts British Superbike championship have announced a new official e-commerce partnership with eBay.
The new partnership will be displayed in multiple elements around BSB events. Such as the naming rights of the pit lane going to eBay. The highly attended pit walk at each event will also be renamed to the eBay Pit Walk.
There will also be an all new eBay Bennetts BSB Sprint Series. This will highlight the riders and teams who perform well in the shorter race on the Saturday.
The eBay Fast Forward Award will also be presented at each race from now on. This award will be presented to the rider who makes up the most positions in races from their grid position.
Laura Richards, eBay Senior Business Development Manager – Vehicle Parts and Accessories:
“The Automotive team at eBay are delighted to be working in partnership with the Bennetts British Superbike Championship, the World’s premier domestic motorcycle racing series.
“With over 14 million motorcycle parts, accessories, and kit on ebay.co.uk, this is a brilliant opportunity to connect small businesses with the riding community – from novices to enthusiasts. So here’s to the fans, the riders, and a successful partnership going forward.”
Stuart Higgs, Bennetts British Superbike Championship, Series Director:
“I am delighted to announce our new partnership with eBay and it is fantastic to be collaborating with such a recognisable brand. We look forward to working with the Automotive Team to develop the partnership moving forward, whilst engaging with our global fan base and the wider motorcycle community to offer them an incredible range of products.”
Image from: britishsuperbike.com